Storytelling is the center of human culture. Wow! That's a big statement; however, if you think about how we actually build culture--which is the idea that a people act a certain way around reality--it will come clear that storytelling is near the center if not THE center. How does storytelling have the power of transforming cultures? I'm sure the analysis is very deep but one thing I can contribute without too much of a stretch is the idea of emotional transfer or moving your listener from their moment to your moment. Take a look.