You've seen the job board ads: "Looking for the next best thing for my morning show! Topical, funny, and work for nothing!" So what does it mean to be topical. It turns out that being topical has been an incredible weapon for success that sometimes gets buried in technique and analysis. Is topical what people are talking about...or...is it a bit more than that? Agree or don't, this one will make you think. Take a look.