Creating Special Moments
I have often observed that music radio stations have become nothing more than promotional vehicles for TV and Movies (and now the Internet). Long gone are the days when radio stations, with high frequency, made news instead of reporting it. In the noise created by the constant barrage of sensor stimulation from all directions, how do you make news? News happens when there is a shift in someone's worldview. The idea here is that "it is news to the person." Whatever the event, the person is likely to share it with someone else. In other words, spread the news. So, is it hard to get your listener to be your best reporter? Not if you get into the practice of creating special moments. Here is a great example, take a look.