Mutations Media

Spending more time with Social Media than you do preparing your show. Social Media is addictive. There is actually a fair amount of research to back up that claim. Addiction is loosely defined as an activity that interferes with normal life. Addiction also comes with fun acronyms like FOMA which is the Fear Of Missing […]

Another day another tragedy! It is the day after another horrific attack on unsuspecting people celebrating their independence in Nice, France. Checking social media, I’m seeing a trickle of comments about the incident in France. Orlando happened a month ago and American’s were on fire! Is one tragedy worse than the other? Are these tragedies […]

Habits must die! Today I attempt to give you examples of why habits must go away and the tragedy of not examining them on a regular basis. We are in a business, behind the microphone, of repeating the same things over and over and over and over and over again. A Program Director, if you’re […]

I feel there may be a misunderstanding about the idea of topicality. How it really works on the listener. Where the concept originated. Why it is so important. What I’m hearing are behind-the-mic performers that find an interesting story, what we used to be called human-interest, and make that the primary expression of content. While […]

Age appropriate, what does that mean? Let’s start with movies. Ocean’s 11 one of my favorite movies. George Clooney is the star. Ocean’s 11, 12, 13—I like all of them. In the first scene of Ocean’s 11, Danny Ocean looks about 20 years younger than George Clooney. In fact, the first time I saw this […]

Being in the moment. Now this is something that I have talked about before and I’ve written about in my book but yesterday I had this what kind of a revelation. I’ve mentioned before that I am part of a number of sharing groups. These groups are a place where people come together and share […]